Puma to collaborate with Rihanna and her Fenty brand again

Puma to collaborate with Rihanna. The Apparel Manufacturer and Rihanna have launched a new partnership that will feature the latter’s well-known Fenty line.

On March 1st, an announcement was made on Instagram by the German athletic apparel maker. The announcement revealed that Puma and Rihanna are set to cooperate on an undisclosed upcoming venture.

However, the wealthy entertainer has not yet spoken about this collaboration in the press.

What you need to know about the Rihanna-Puma partnership

A logo appears in the Fenty x Puma announcement

The nature of their joint project was left unspecified by Puma.

The Instagram picture displays a design with the phrase “She’s back,” with the backdrop showcasing the logos of Fenty and Puma.

The accompanying description states, “coming soon.”

Regardless of the eventual outcome, this collaboration suggests that Rihanna’s highly profitable beauty enterprise is poised to enter a fresh sector.

Furthermore, this marks the initial instance of Puma collaborating with Queen RiRi’s Fenty collection.

Puma and Rihanna have earlier collaborated.

Back in 2014, Rihanna, a nine-time Grammy Award-winning singer-songwriter, entered into a partnership with Puma, taking on the role of creative director. This collaboration marked the initial venture between the two entities.

At that time, an official news release stated that Rihanna’s role was to collaborate with Puma in designing both classic Puma styles and novel creations to enrich the Puma product lineup.

ALSO READ: Rihanna Relinquishes CEO Role at Savage X Fenty

Under Rihanna’s creative guidance, Puma organized fashion exhibitions and released ready-to-wear collections.

The furry slides and the Fenty x Puma Creepers emerged as some of the most iconic pieces from their initial collaborative efforts.

In the year 2017, the same year she introduced her Fenty Beauty cosmetics line, Rihanna renewed her collaboration with Puma. Subsequently, she launched Savage X Fenty, a comprehensive range of clothing items designed for inclusivity.

Rihanna’s ascent to billionaire status in 2021 was a notable milestone that was officially recognized, with the substantial success of both brands contributing to this achievement.

Most recently, Rihanna made headlines by performing at the Super Bowl halftime show on February 12. This marked her debut performance at the Super Bowl and her return to the stage after her 2018 Grammy Awards rendition of “Wild Thoughts,” a song she co-wrote with DJ Khaled.

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