BMW collaborates with Naomi Campbell to market its new XM service

The latest addition to BMW’s lineup, the BMW XM, represents the most powerful production vehicle ever created by the company and is only the second vehicle developed by their M Division, with the first being the M1. This impressive vehicle has been unveiled as a result of a collaboration between BMW and the renowned model, actress, and cultural icon, Naomi Campbell.

Featuring a brand-new 4.4-liter twin-turbocharged V8 petrol engine combined with a hybrid electric propulsion system, the XM boasts an impressive total output of 480kW and 800Nm of torque. Power is efficiently distributed to all four wheels through a specially designed four-wheel drive system for hybrid vehicles known as M xDrive. Additionally, thanks to its plug-in hybrid technology, the XM offers an electric driving range of approximately 80 kilometers.

The global marketing campaign for this high-performance SUV will carry the slogan “Dare to be You,” emphasizing a newfound level of self-confidence, a vibrant lifestyle, and a strong sense of individuality. Beyond its striking design, the XM stands out as a pioneer in electric drive technology, ensuring optimal performance while making a bold statement.

Naomi Campbell was drawn to the BMW M motto, “Dare to be You,” because it encapsulates the self-assured mindset necessary for progress and positive change.

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She will assume a crucial role in upcoming projects, underscoring the strength of their partnership. Additionally, a distinctive XM model conceived by her will be revealed later this year.

Naomi Campbell is a steadfast advocate for social change, particularly in promoting greater diversity within the fashion industry. Her influence remains timeless, and she continues to be seen as a trailblazer by the emerging generation of creative and fashion talent. In addition to her significant presence on haute couture runways, Campbell has enjoyed a long and successful career as an actress, fashion designer, and businesswoman. She is actively involved in supporting various nonprofit organizations, including UNESCO and the Emerge program, which focuses on nurturing the future generation of cultural talent in Africa, a cause she particularly emphasized in 2022.

In the third quarter of 2023, the BMW XM is set to make its debut in global automotive markets.

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