Embracing the joys of pregnancy, Rihanna radiates happiness as she anticipates the arrival of her second child with partner ASAP Rocky, following the birth of RZA just last May. Notably, these back-to-back pregnancies have offered Riri the chance to showcase her impeccable maternity fashion choices. Unhesitant to proudly display her baby bump during public appearances, she exudes confidence and style. Interestingly, in the absence of a new album, these pregnancies have sparked the creation of a maternity capsule collection within her lingerie and loungewear brand, Savage x Fenty.
In the realm of nurturing and motherhood, Rihanna’s new line is designed for both “moms and moms-to-be.” It includes three fresh bralette models, available in an array of colors and sizes ranging from XXS to 4XL. A playful oversized graphic T-shirt bearing the words “Make More Babies” adds a touch of whimsy to the collection. The aim of this capsule is to empower and provide comfort to mothers throughout their pregnancy journey. Rihanna emphasizes that maintaining a sense of sex appeal and self-assurance is possible while navigating the realm of parenthood.
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Remaining the brand’s most fervent advocate, Rihanna actively promotes her collection. The spotlight extends to her youngest, RZA, as Rihanna poses for a photo in one of the maternity bras (“not like Mom’s”), cradling her elder child and nursing. The accompanying Instagram caption reads, “Designed by Rihanna, approved by baby RZA,” adding a captivating dimension to the promotion of the collection. A truly compelling selling point indeed!