The New World TV Group has recently acquired the rights to broadcast the Bundesliga and Bundesliga 2 in French and local languages for 22 countries in French-speaking sub-Saharan Africa. The agreement was signed last Tuesday in Frankfurt, Germany, and will take effect from the 2023-2024 season.
Under the agreement, New World TV holds non-exclusive pay-TV broadcasting rights for the Bundesliga and Bundesliga 2. The Togolese group has also acquired the broadcasting rights to the German Supercup, which takes place at the start of each season between the league and cup winners, as well as the Bundesliga play-off matches, which take place at the end of each season.
In Togo’s domestic market, New World TV has also acquired the free broadcasting rights to the Bundesliga, committing to airing one match per league day on its local sports channel. This will enable soccer fans across the country to watch the best of German soccer. “We are delighted to be joining forces with our new and ambitious partner New World TV, as part of our multi-faceted localized approach. In addition to broadcasting in several local African languages, New World TV offers a new perspective and expands our offering to fans in French-speaking sub-Saharan Africa,” said Peer Naubert, Marketing Director of Bundesliga International.
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New World TV will work with the league and its partners to develop and implement a localized content strategy. Programs will be broadcast in local languages such as Lingala, Wolof, Bambara, Dioula and Ewe, enabling stronger engagement with soccer fans across French-speaking sub-Saharan Africa.
Nimonka Kolani, Managing Director of New World TV, expressed his excitement at the acquisition of the German league rights, saying that the group will now broadcast one of the world’s most prestigious soccer leagues. He stated that this new partnership strengthens New World TV’s position as one of the continent’s leading sports channels covering the biggest international soccer competitions.
Finally, New World TV is a pan-African television group based in Lomé, Togo, offering viewers throughout French-speaking Africa the very best in sports content. In addition to the Bundesliga 1 and 2, the group holds broadcasting rights for UEFA national team competitions until 2028, FIFA competitions 2022 and 2023, and the English FA Cup.